Culture, creative, and craft,
for fiends by phenoms.
t’s easy to forget how rare this moment is.
To live in a time where creativity is so valued and so celebrated.
A time when artists, designers, and makers of every kind have more opportunity than ever to shape the culture around them.
Everywhere you look, creativity is being sought out. Brands are multiplying, studios are hiring, design is woven into everything from coffee cups to skyscrapers. Museums are full. Universities are adding creative departments. The value of imagination is no longer sentimental; it's become measurable. Creativity has become a competitive advantage. It's leading to bottom lines, building equity, and driving multiples.
We live in a rare time.
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@IG: @betsyjohnson
TT: @betsy_johnson
WEB: BetsyJohnson.com
Brands
Prototypes
MadHappy
I remember thinking: How strange that the world leaves its fingerprints on us in identical ways.
That was the first time I really saw the pattern.
It started with a little scuff.
A small, rough scratch across the toe of my left boot, so small it almost disappeared when the light shifted or running my thumb over it. The boots were new so I wasn't excited about it.
Then, a few days later, I noticed another pair of boots I wore had the same scuff, on same spot, on the same left foot. I checked my closet and they all had it. Different pair, same mark. Then, I saw it everywhere. So many other people had a scuff on their left boot.
Then I saw it.
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Phenoms
Title 01
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TT @bthomas
IG @bt_thomas
Web: mgmtmodels.com
Title 01
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Medium
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Industry
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Title 03
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Title 03
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